SOCIAL MEDIA MONITORING FOR BRANDS

Know what matters to your brand across social media

Undercurrent monitors TikTok, Reddit, X, YouTube, and Instagram, saves the relevant posts in one searchable feed, and briefs you every day.

Get a free briefSee a sample

UNDERCURRENT — DAILY BRIEFTODAY · SAMPLE

RIDING · INDIRECTThe “post-lunch crash” conversation is accelerating across productivity communities.

LANGUAGE SHIFTConsumers frame the problem as an “afternoon crash” or “2pm slump,” not “post-meal condition.”

OPPORTUNITYPeople keep saying they want afternoon energy without another coffee — a message worth testing.

Built from live public conversationOpen the full brief →

WE MONITOR SOCIAL MEDIA SO YOUR TEAM DOESN’T HAVE TO

Every day, you get a brief on what matters and where you should pay attention

We find relevant posts

Undercurrent monitors TikTok, Reddit, X, YouTube, and Instagram for mentions, competitors, customer problems, creators, memes, and other conversations relevant to your brand.

We save everything in one place

Relevant posts are filtered, categorized, and saved in a searchable feed. Go from a finding in your brief directly to the posts behind it.

We tell you what matters

Every day, you get a short brief on what changed, what people are talking about, and what your team should pay attention to.

ENTERING A NEW MARKET

Understand a new market before you launch in it

Undercurrent shows you how customers in a new market talk about the problem you solve, what products they use today, which brands and creators they follow, and what content gets their attention.

Entering the U.S.? We’ll show you what American customers are already saying about your market.

What do customers call the problem?What are they buying today?What do they complain about?Which competitors come up most?Who do they listen to?What content gets shared?

THE 30-DAY PILOT

See what we can learn about your U.S. market in 30 days

WEEK 1

Set up monitoring

We map the topics, competitors, customer problems, creators, and communities relevant to your brand.

EVERY DAY

Get the important updates

We monitor the market, save relevant posts, and send you a short brief on what matters.

AFTER 30 DAYS

Get the full market report

See the language customers use, recurring problems, competitors, creators, content patterns, and opportunities we found.

We’ll send you a real brief about your brand and market — freeGet a free brief →