UNDERCURRENTSOCIAL INTELLIGENCE FOR BRANDS
OHOUP · SAVED POSTS · SAMPLE← Back to brief
EVIDENCE FOR A FINDING7 posts behind “Everyone makes the same food-coma joke, at every scale”A seven-second desk-nap POV pulled 209K likes; "food coma fr" alone runs at 10.7M views; a cat food-coma meme sits at 1.3M; Barstool runs the feeling as recurring content at 305K. The phrase needs no explanation for any audience.
24 POSTS · 22 AUTHORS · 3 PLATFORMS · ALL REAL POSTSBrowse the full feed instead →
PLATFORMtiktokxyoutuberedditRELEVANCEdirectindirectACTIONengagecreatelearnwatch
TOPICfood comaglucose cultureoffice humormechanism educationkorean wellnessbehavioral fixessecond coffeeclaim skepticismafternoon crashenergy fixes
r/ask · u/r/askREDDIT · 2024OPEN ON REDDIT ↗
INDIRECT
“What has actually helped you deal with the afternoon slump?”
279 UPVOTES · TOPIC: FOOD COMA
r/mildlyinfuriating · u/r/mildlyinfuriaratingREDDIT COMMENT · JUL 2026OPEN ON REDDIT ↗
INDIRECT
“Ugh how will I ever recover from this delicious food coma?”
WHY INCLUDED · "How will I ever recover from this delicious food coma?" — the affectionate register: people like the meal, resent the crash.265 UPVOTES · TOPIC: FOOD COMA
r/Volumeeating · u/r/volumeeatingREDDIT COMMENT · AUG 2026OPEN ON REDDIT ↗
INDIRECT
“They look pretty good, I'll make ten of these to eat in a single sitting and when I wake up from my food coma I'll only have myself to blame”
214 UPVOTES · TOPIC: FOOD COMA
r/Biohackers · u/r/BioHackersREDDIT · 2025OPEN ON REDDIT ↗
INDIRECT
“How do you avoid a food coma”
22 UPVOTES · TOPIC: FOOD COMA
r/AskReddit · u/r/AskRedditREDDIT · 2018OPEN ON REDDIT ↗
INDIRECT
“How do you tackle the after lunch food coma at work?”
7 UPVOTES · TOPIC: FOOD COMA
r/consulting · u/r/consultingREDDIT · 2014OPEN ON REDDIT ↗
INDIRECT
“Dealing with the 2pm slump? When you guys have important meetings in the mid-afternoon, what do you do to ensure you'll be at your peak? I feel like if I don't try something new, there's no way I could function at a high-level in important meetings around that time.”
6 UPVOTES · TOPIC: FOOD COMA
r/AskReddit · u/r/AskRedditREDDIT · 2018OPEN ON REDDIT ↗
INDIRECT
“How do you avoid having that 2PM slump at work?”
3 UPVOTES · TOPIC: FOOD COMA
What direct vs. indirect means
DIRECT content names OHOUP, its product, or a competitor. INDIRECT content never mentions the brand but is commercially relevant — a meme about pretending to work after a 1,400-calorie lunch can matter more than a low-engagement brand mention. Traditional mention monitoring only sees the first kind.