UNDERCURRENTSOCIAL INTELLIGENCE FOR BRANDS
OHOUP · SAVED POSTS · SAMPLE← Back to brief
EVIDENCE FOR A FINDING24 posts behind “Everyone makes the same food-coma joke, at every scale”A seven-second desk-nap POV pulled 209K likes; "food coma fr" alone runs at 10.7M views; a cat food-coma meme sits at 1.3M; Barstool runs the feeling as recurring content at 305K. The phrase needs no explanation for any audience.
24 POSTS · 22 AUTHORS · 3 PLATFORMS · ALL REAL POSTSBrowse the full feed instead →
PLATFORMtiktokxyoutuberedditRELEVANCEdirectindirectACTIONengagecreatelearnwatch
TOPICfood comaglucose cultureoffice humormechanism educationkorean wellnessbehavioral fixessecond coffeeclaim skepticismafternoon crashenergy fixes
@crecencianooTIKTOK VIDEO · APR 2026OPEN ON TIKTOK ↗
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“food coma fr”
WHY INCLUDED · "food coma fr" — 10.7M views. The largest single number in this corpus is a three-word joke; the slang is universal.10.7M VIEWS · TOPIC: FOOD COMA
@MeowedX · JAN 2023OPEN ON X ↗
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“Food coma #meowed #TheMeowedClub”
WHY INCLUDED · A cat food-coma meme at 1.3M views — the phrase works with no explanation for any audience. Ready-made ad language.1.3M VIEWS · TOPIC: FOOD COMA
Mike Martindale (@mike.on.work)TIKTOK VIDEO · JUN 2026OPEN ON TIKTOK ↗
CREATEINDIRECT
“POV: When you get to the 3–5pm part of your 9–5 job”
WHY INCLUDED · A seven-second desk-nap POV with 209K likes — the highest-engagement statement of the exact problem OHOUP addresses, no product in sight.209.4K LIKES · 52.2K SHARES · 1.2M+ VIEWS · TOPIC: OFFICE HUMOR
@simpliehowwwTIKTOK VIDEO · AUG 2024OPEN ON TIKTOK ↗
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“How Food Comas Work 😱 #fyp #foryou #simplihow”
WHY INCLUDED · "How Food Comas Work" explainer at 697K views — mass audiences want the mechanism explained, packaged like a meme.697.5K VIEWS · TOPIC: MECHANISM EDUCATION
@odbsaysTIKTOK VIDEO · SEP 2025OPEN ON TIKTOK ↗
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“Wasn’t ready for the food coma😮‍💨”
460K VIEWS · TOPIC: FOOD COMA
@CatsillynessX · JUL 2025OPEN ON X ↗
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“Food coma”
337.1K VIEWS · TOPIC: FOOD COMA
@barstoolsportsTIKTOK VIDEO · SEP 2025OPEN ON TIKTOK ↗
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“Food coma 😂 @VivaLaFood (via:@Shelley Sasser)”
WHY INCLUDED · Barstool running food-coma content to 305K views — major media already programs this feeling as a category.304.9K VIEWS · TOPIC: OFFICE HUMOR
@annaluonggTIKTOK VIDEO · MAY 2026OPEN ON TIKTOK ↗
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“Food coma hit hard 😴 #relate #food #energy #foodcoma #sleppy”
244.4K VIEWS · TOPIC: FOOD COMA
@smol silly catX · JUL 2024OPEN ON X ↗
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“Food coma”
135.9K VIEWS · TOPIC: FOOD COMA
@melthepotatoheadTIKTOK VIDEO · NOV 2022OPEN ON TIKTOK ↗
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“Uh what did I have for #lunch #zzz #eating #foodcoma #inthezone #matrixglitch #echo #work #worklife #9to5 #melthepotatohead #lunchtime #lunchbreak #corporate #corporatelife #workhumor #humor #funny #cute #meow #cat #tiktoksg #foryoupage #halps #help #stayingawake”
39.7K VIEWS · TOPIC: FOOD COMA
@DejaRu22X · NOV 2024OPEN ON X ↗
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“From here on out until next year - people have checked out. Expect delays. Expect laziness. As far as the mind goes? The remainder of the year looks like this: Thanksgiving —> gotta plan the food, gotta travel and meet family, gonna put myself into a food coma from turkey —> December —> it’s Christmas, I’m tired, everyone’s tired —> fuck you I’ll get back to you next year That’s the reality of it”
39.1K VIEWS · TOPIC: FOOD COMA
@DejaRu22X · SEP 2023OPEN ON X ↗
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“Okinawa natives (who routinely pump out centenarians) follow a “Eat to 80% full” rule It’s golden. You know that feeling after you’ve stuffed yourself to the brim with food? That epic food coma that knocks you out… Normies are essentially microdosing that feeling 24:7”
WHY INCLUDED · Okinawa's "eat to 80% full" rule presented as the food-coma fix, to 32K views — longevity advice showing up in everyday energy talk.32.4K VIEWS · TOPIC: FOOD COMA
@leeyahoneymoonTIKTOK VIDEO · MAY 2026OPEN ON TIKTOK ↗
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“Bloated after eat need to be study! I went to check my guts the doctor said I am fine in health 🥴🫩 it’s doesn’t makes sense 😭🤔✨#fypシ゚viral #blowup #bloatedstomach #girls #stomachproblems”
7,404 VIEWS · TOPIC: FOOD COMA
@tiff_dani1216TIKTOK VIDEO · FEB 2026OPEN ON TIKTOK ↗
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“Am I the only one who gets sleepy after lunch?? MY GOSH!!!! 😖😩😴 #relatablevideo #foryou #lunchtime #corporatelife #officehumor”
WHY INCLUDED · "Am I the only one who gets sleepy after lunch??" from a corporate-life creator — small account, comment section full of "no, me too."837 VIEWS · TOPIC: OFFICE HUMOR
r/ask · u/r/askREDDIT · 2024OPEN ON REDDIT ↗
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“What has actually helped you deal with the afternoon slump?”
279 UPVOTES · TOPIC: FOOD COMA
r/mildlyinfuriating · u/r/mildlyinfuriaratingREDDIT COMMENT · JUL 2026OPEN ON REDDIT ↗
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“Ugh how will I ever recover from this delicious food coma?”
WHY INCLUDED · "How will I ever recover from this delicious food coma?" — the affectionate register: people like the meal, resent the crash.265 UPVOTES · TOPIC: FOOD COMA
r/Volumeeating · u/r/volumeeatingREDDIT COMMENT · AUG 2026OPEN ON REDDIT ↗
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“They look pretty good, I'll make ten of these to eat in a single sitting and when I wake up from my food coma I'll only have myself to blame”
214 UPVOTES · TOPIC: FOOD COMA
@MerlinX · AUG 2026OPEN ON X ↗
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“living your best life right into a food coma”
137 VIEWS · TOPIC: FOOD COMA
r/Biohackers · u/r/BioHackersREDDIT · 2025OPEN ON REDDIT ↗
INDIRECT
“How do you avoid a food coma”
22 UPVOTES · TOPIC: FOOD COMA
r/AskReddit · u/r/AskRedditREDDIT · 2018OPEN ON REDDIT ↗
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“How do you tackle the after lunch food coma at work?”
7 UPVOTES · TOPIC: FOOD COMA
r/consulting · u/r/consultingREDDIT · 2014OPEN ON REDDIT ↗
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“Dealing with the 2pm slump? When you guys have important meetings in the mid-afternoon, what do you do to ensure you'll be at your peak? I feel like if I don't try something new, there's no way I could function at a high-level in important meetings around that time.”
6 UPVOTES · TOPIC: FOOD COMA
@AbigailX47X · AUG 2026OPEN ON X ↗
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“Finally got my chocolate cake after two years of asking. I felt so seen and loved. Food coma was crazy I slept for 6 hrs after omg”
4 VIEWS · TOPIC: FOOD COMA
r/AskReddit · u/r/AskRedditREDDIT · 2018OPEN ON REDDIT ↗
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“How do you avoid having that 2PM slump at work?”
3 UPVOTES · TOPIC: FOOD COMA
@HustlerX · AUG 2026OPEN ON X ↗
INDIRECT
“A 10,000-calorie BBQ platter with brisket, ribs, smoked sausage, and cornbread—aka the ultimate bulk meal or an immediate 8-hour food coma”
1 VIEWS · TOPIC: FOOD COMA
What direct vs. indirect means
DIRECT content names OHOUP, its product, or a competitor. INDIRECT content never mentions the brand but is commercially relevant — a meme about pretending to work after a 1,400-calorie lunch can matter more than a low-engagement brand mention. Traditional mention monitoring only sees the first kind.