INDIRECT
WHY INCLUDED · Liver-glycogen-and-cortisol explainer at 5.6K views — mechanism content thrives, but every creator sells a different mechanism.5,621 VIEWS · TOPIC: MECHANISM EDUCATION
What direct vs. indirect means
DIRECT content names OHOUP, its product, or a competitor. INDIRECT content never mentions the brand but is commercially relevant — a meme about pretending to work after a 1,400-calorie lunch can matter more than a low-engagement brand mention. Traditional mention monitoring only sees the first kind.