UNDERCURRENTSOCIAL INTELLIGENCE FOR BRANDS
OHOUP · SAVED POSTS · SAMPLE← Back to brief
PLATFORMtiktokxyoutuberedditRELEVANCEdirectindirectACTIONengagecreatelearnwatch
TOPICfood comaglucose cultureoffice humormechanism educationkorean wellnessbehavioral fixessecond coffeeclaim skepticismafternoon crashenergy fixes
2 posts in OHOUP’s feedALL REAL POSTS · EVERY CARD LINKS TO THE ORIGINALclear ✕
Sarah Palmyra (@sarahpalmyra)TIKTOK VIDEO · JUN 2026OPEN ON TIKTOK ↗
CREATEINDIRECT
“Back at Olive Young for your favorite series — what beauty products are Koreans actually buying?”
WHY INCLUDED · The "what Koreans actually buy" discovery format at 314K views — the format OHOUP can use to get discovered in the U.S.26.2K LIKES · 7.9K SAVES · 314K+ VIEWS · TOPIC: KOREAN WELLNESS
@eddytasteTIKTOK VIDEO · SEP 2024OPEN ON TIKTOK ↗
INDIRECT
“Perfect tip💡‼️ #eddytaste #didyouknowthat #korean #foodcoma #tip”
WHY INCLUDED · A Korean creator's food-coma tip video — Korean food wisdom is already a content genre in this exact conversation.3,220 VIEWS · TOPIC: KOREAN WELLNESS
What direct vs. indirect means
DIRECT content names OHOUP, its product, or a competitor. INDIRECT content never mentions the brand but is commercially relevant — a meme about pretending to work after a 1,400-calorie lunch can matter more than a low-engagement brand mention. Traditional mention monitoring only sees the first kind.