UNDERCURRENTSOCIAL INTELLIGENCE FOR BRANDS
OHOUP · SAVED POSTS · SAMPLE← Back to brief
PLATFORMtiktokxyoutuberedditRELEVANCEdirectindirectACTIONengagecreatelearnwatch
TOPICfood comaglucose cultureoffice humormechanism educationkorean wellnessbehavioral fixessecond coffeeclaim skepticismafternoon crashenergy fixes
2 posts in OHOUP’s feedALL REAL POSTS · EVERY CARD LINKS TO THE ORIGINALclear ✕
LevelsYOUTUBE VIDEO · SEP 2022OPEN ON YOUTUBE ↗
LEARNINDIRECT
“Glucose Crashes and Hypoglycemia — WITHOUT DIABETES — Explained: the causes and how to avoid them.”
WHY INCLUDED · A glucose-tech company doing pure education, no claims — the approach skeptical audiences reward.215K VIEWS · TOPIC: GLUCOSE CULTURE
r/MaintenancePhase · u/QTPie_314REDDIT · FEB 2024OPEN ON REDDIT ↗
LEARNDIRECT
“Glucose Goddess is selling supplements now. Jessie's book, the Glucose Revolution, has some unproven pseudoscience but isn't as dangerous as a lot of the health advice out there.”
WHY INCLUDED · A 120-comment pile-on about under-substantiated glucose-supplement claims — the crowd OHOUP's U.S. claims will have to convince.235 UPVOTES · 120 COMMENTS · TOPIC: CLAIM SKEPTICISM
What direct vs. indirect means
DIRECT content names OHOUP, its product, or a competitor. INDIRECT content never mentions the brand but is commercially relevant — a meme about pretending to work after a 1,400-calorie lunch can matter more than a low-engagement brand mention. Traditional mention monitoring only sees the first kind.