UNDERCURRENTSOCIAL INTELLIGENCE FOR BRANDS
OHOUP · SAVED POSTS · SAMPLE← Back to brief
PLATFORMtiktokxyoutuberedditRELEVANCEdirectindirectACTIONengagecreatelearnwatch
TOPICfood comaglucose cultureoffice humormechanism educationkorean wellnessbehavioral fixessecond coffeeclaim skepticismafternoon crashenergy fixes
2 posts in OHOUP’s feedALL REAL POSTS · EVERY CARD LINKS TO THE ORIGINALclear ✕
Mel Robbins (@melrobbins)TIKTOK VIDEO · FEB 2026OPEN ON TIKTOK ↗
WATCHINDIRECT
“Beat the 3pm slump (no caffeine required) — Laura Vanderkam on what's really happening to your energy in the middle of the afternoon.”
WHY INCLUDED · A mainstream creator telling this exact audience the fix is movement, not more coffee — the free alternative OHOUP competes with.4K LIKES · 122K+ VIEWS · TOPIC: BEHAVIORAL FIXES
@drbergofficialTIKTOK VIDEO · JUL 2025OPEN ON TIKTOK ↗
WATCHINDIRECT
“Do you get tired during the day? This could be why. #drericberg #energy #energycrash #healthtips”
WHY INCLUDED · Dr. Berg running the afternoon-crash message on TikTok (85.6K) as well as YouTube (234K) — the same voices own this topic on every platform.85.6K VIEWS · TOPIC: BEHAVIORAL FIXES
What direct vs. indirect means
DIRECT content names OHOUP, its product, or a competitor. INDIRECT content never mentions the brand but is commercially relevant — a meme about pretending to work after a 1,400-calorie lunch can matter more than a low-engagement brand mention. Traditional mention monitoring only sees the first kind.